Can anyone spot the irony in the text here? Purpose of ad – to get as many people as possible to buy the car. Message – if you buy the car, you’ll be unique, individual.
Actually there’s another irony in there. The slogan “go beyond” – most people in the target market will probably not go beyond (for a few years anyway) but instead go down to pick up the kids from the school 500 metres away. Or failing that drive around the streets of London.
Comes from:
