How can Italians watch Italian TV?

Apart from the incredibly beautiful scantily clad Italian women which adorn the gameshow hosts in 80% of programmes, but say nothing whatsoever in some strange hang back to the UK in the 1950’s, Italian TV is excruciatingly bad. One smarmy game show after another, kitsch sets, awful tasteless musical interludes. Yet I am reliably informed that it is like this not because it’s the cheapest thing that they could come up with and they’re short of cash, but because people actually like watching this stuff – how can this be????? I would be grateful for ideas.

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