Can anyone spot the irony in the text here? Purpose of ad – to get as many people as possible to buy the car. Message – if you buy the car, you’ll be unique, individual.
Actually there’s another irony in there. The slogan “go beyond” – most people in the target market will probably not go beyond (for a few years anyway) but instead go down to pick up the kids from the school 500 metres away. Or failing that drive around the streets of London.
Comes from:
Month: April 2005
Really counterintuitive
I found this very entertaining and counterintuitive (the Monty Hall problem):
Suppose you’re on a game show, and you’re given the choice of three doors: Behind one door is a car; behind the others, goats. You pick a door, say No. 1, and the host, who knows what’s behind the doors, opens another door, say No. 3, which has a goat. He then says to you, “Do you want to pick door No. 2?” Is it to your advantage to switch your choice?
See the extended entry for the answer plus caveats: